Innovation has always been the key factor to differentiate us from our competitors. That’s why we invest in a proactive team and flexible, leading-edge equipment. This is how we launch 150 new products each year, developing new formulations, new packaging and reducing the environmental impact.
We are one of the leading manufacturers of laundry detergents, household cleaning and personal care products in Europe. Due to our continued investment in innovation, in quality of our products and in our business practices, we have the ability to respond to our clients in a flexible and adaptable way.
Our mission is to provide our clients with very competitive solutions for high quality but affordable private label products that offer the consumer high performing and value for money products that completely satisfy their needs.
Founded in 1983, we became the first manufacturer of private label products in Spain. We are also one of the first European private label manufacturers to obtain the EU Ecolabel and Ecocert certification for a complete range of laundry detergents and household cleaning products.
Since 2008 we have doubled our turnover to plus EURO 50 million. As a family company we guarantee commitment, strategic vision, and agile decision making.
As a key supplier of private label products, we constantly identify and analyse any new products in the market. When our customers want to launch these novelty products under their private labels, we have the best solutions available for them. We offer new formulations and innovative packaging solutions.
Our mission is to offer the highest quality alternatives in each product category at the lowest possible cost to satisfy private label requirements.
Logistical efficiency has become essential to operate our business in an optimal way. For this reason, we have in place the specific equipment and the means to offer our clients comprehensive logistic solutions which make us even more competitive.
We have a central warehouse in Barcelona and a logistic platform in Zaragoza. In the rest of Europe, we have logistic partners who allow us access to access different clients with an integrated proposal fully adapted to their needs.
Work with Us
The most important key asset is our staff. Only the right people with the right education, skills and motivation will make our systems and technology work successful. We choose people who are able to bring motivation, passion and perseverance. Do you see yourself as a proactive person who wants to form part of a company with a promising present and future?
Are you interested in continuous improvement, teamwork, and commitment?
We consider our clients to be one of our company’s most important assets and we strive to maximise their profits by offering them a real competitive advantage in the market through complete solutions with high added value.
We offer private label solutions to medium and large retailers and contract manufacturing for A brands.
We supply and continuously develop products for large and medium sized retailers seeking to market high quality products under their private label. We supply the most important retailers in Europe, offering them comprehensive solutions for their product ranges. We’re flexible and innovators in private label.
We developed the first private label product in Spain in laundry detergent products more than 30 years ago. Our product development and commercial teams are completely focused on our clients’ needs.
We also do contract manufacturing. We aspire to be more than a supplier for our customers, looking for a real long-term partnership.
We use our private label manufacturers experience for our partners in Contract Manufacturing. We understand that the value of an A brands is based on its long history of quality and consumer satisfaction. For this we offer the highest possible quality standards in our production.
Our brand MIMIDU, on the market since 1992, has achieved significant penetration in the Spanish market because of its quality and an excellent reputation with the end user.
We offer MIMIDU in Spanish speaking markets and ENYA in international markets and for cosmetics for retailers that do not meet the volume requirements for their own brand.
We use our brands as a tool for penetrating international markets where private labels have a low presence and as a platform for launching new INCASA products.
We also offer ECO MIMIDU with Ecolabel products in laundry detergents, cleaning and wipes.
We offer unique products to our customers. We don’t want to be followers nor offer the same product to all customers. We offer products with an excellent performance/quality and with the least environmental impact.
From the very start of our company, we have systematically aimed at being an innovative company that offers solutions adapted to our clients’ dynamics and the needs of the most demanding consumers.
For this we use the latest technology, the best ingredients, the highest quality standards and a professional team.
We are one of the first European private label manufacturers to obtain the EU Ecolabel certification for a complete range of laundry detergents and household cleaners.
We are convinced that environmental and social responsibility is a key factor to our success. Therefore, all our facilities comply with current norms for quality control and waste reduction. The environmental health and security of our surroundings and of our employees is one of our top responsibilities.
Our care for the environment also includes the packaging material of our products. We recycle all waste plastics in production and we constantly develop new packaging to better care for the environment using the latest ecological materials.
We offer PET bottles from 100% recycled material and 100% recyclable. We make compostable flowpacks and doypacks and flowpacks of recycled plastic, including recycled “marine” plastic, rescued from our oceans.
We develop our commercial activities from two commercial offices (Spain and France) and from five production centres in Spain.
Av. Països Catalans 13 – 15 P.I. Casa Nova
08730 Santa Margarida i Els Monjos (España)
Tel. (+34) 93 898 03 12
Fax. (+34) 93 898 12 51
PLANTA DE ZARAGOZA
Polígono Industrial Los Royales ALTOS Parcela 8
50750 Pina de Ebro, Zaragoza (España)
14 rue du Pont Neuf
75001 Paris (France)
Interested to know more? Our sales team is specialized and trained to understand and meet the most specific needs of your markets. Please contact us. It will be a privilege to serve you.